The spine
The Charter
The nine decisions your practice runs on. What you sell, to whom, at what price, what your method is, how you prove it with no case study yet, how the first conversation happens, what you refuse, and where each part of your business belongs.
Each one with the reasoning, what it costs if I am wrong, and whose call it is.
Three days of your work
Building your method
A construction guide for your own diagnostic method: how to excavate the one you already have from the engagements you have already run, and the screen that separates a method a finance director will accept from one they will dismantle.
Deliberately not a method. Yours to build, in about three days.
Language you can use tomorrow
The artifacts
Drafted language, as worked examples you overwrite. Your positioning line with alternates, a rewritten one-pager, three outreach notes, a script for the call that converts them, and a written standard for what you decline.
Language you can use tomorrow, in your own words by the end of the week.
The sequence
The first 90 days
Week by week, in the order that matters, with the weekly numbers to watch and what each one means when it goes wrong.
If you run more than one
Property separation
Where each business or brand you run belongs, and the rules that keep them from eroding each other. Omitted if you run one.
Before your first client call
Practice infrastructure
What has to be true before you take a client conversation. The short list, not a technology survey.
Reference, not reading
An infrastructure appendix
Governance, agreements and vendor detail, for when procurement sends you a security questionnaire. Not for reading front to back.